European Sporting Goods Research
The Sports Goods Market in Europe (35 countries)
Over the past two years, the FSPA has commissioned key detailed research into the sports goods market in 35 selected European countries.
The research concentrates on the wholesale and retail stages of the supply chain and uses common definitions to obtain comparable data on sports participation, market size etc, and a common approach to define trends in consumption, retail and wholesale distribution etc. This allows for useful comparisons and benchmarking from one country to another.
The goal of the research is to provide market information that can allow the sporting goods brands, their distributors, their agents and their retailers to expand their presence in all the European markets – including their own! The results will provide data and ideas to stimulate participation in certain under-developed sports activities, to organise the distribution in certain countries or to merchandise and market products more efficiently and successfully.
The three part project is focused in particular on sports footwear, apparel and equipment items that are used in the following sports:
- Fitness
- Team Sport(football, rugby, hockey, cricket, basketball, volleyball etc)
- Golf & Racket Sports (tennis, badminton, squash, table tennis)
- Running & Exercise (walking)
- Cycling (inc. mountain biking)
- Action Sport (skateboarding, inline skates, BMX, extreme sports)
- Snow Sports (alpine & cross country ski, snowboarding, bobsleigh)
- Water Sports (swimming, scuba diving, rowing, canoeing, etc)
- Hiking & Other Outdoor Sports (trekking, climbing, fishing)
- Darts, Cue Sports, Bowling & Achery
The research information provides the following for each country (no matter how large or small):
- Social & economic situation
- Sports participation
- Government & non-governmental initiatives on participation
- Trends in manufacturing and trade for sports goods
- Market size
- Distribution structure at wholesale stage
- Distribution chain at retail stage
- Consumers attitude and trends
- Factors that influence the consumers decision making
- The marketing of the sports goods
- How to enter a market and optimise brand penetration
- Overview and outlook
- Lists of the major players, contacts in Governments etc
Reports Published to Date
Research and reports the FSPA has undertaken and published to date are listed below, please click on the link or use the left hand menu to find out more about these reports, read the Executive Summary, and/or place an order.
NORTHERN EUROPE
The Sports Goods Market in Northern Europe 2007
- Volume 1 - Scandinavia
- Volume 2 - Other Nordic Countries +The Baltics
- Volume 3 - Benelux, UK & Ireland
SOUTHERN EUROPE
The Sports Goods Market in Southern Europe
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- Volume 1 - Slovenia, Croatia, Serbia, Bosnia, Herzegovina, Montenegro & Macedonia
- Volume 2 - Romania, Bulgaria, Albania & Moldova
- Volume 3 - Greece, Turkey, Cyprus & Malta
- Volume 4 - Spain, Andorra, Gibraltar & Portugal
CENTRAL EUROPE
The Sports Goods Market in Central Europe 2009
After increased demanad for these reports and widespread recognition of the value of this research, the FSPA are soon to be publishing the third and final report covering Central Europe. This research will be of a similar user-friendly format as previous reports and will cover the following large countries: France, Italy, Germany, Austria and Switzerland.
Further Research - India
Due to member company demand, the FSPA hope to soon investigate the commission of research into the emerging Indian markets, as this is an area of increasing interest for member companies.
The FSPA aim to focus on 5 or 6 of the primary sports in India, for an overview on the market and the information the FSPA would like research, please read the Indian Reseach Overview
To Order
To place an order or to find out more about the research projects, please contact:
Milly Durrant
milly@sportsandplay.com
02476 414 999 ext 207
Third Parties
The FSPA are also open to interest from third parties wishing to sell the reports on behalf of the Federation with commission based incentives. Please get in touch if you would like to discuss further